Improving trust & credibility with a plant-based brand
A budding brand in the metabolic health space, embarked on a journey to establish itself as a prominent player in the markets of the United States and Canada. Facing the daunting challenge of building recognition in two diverse markets, the brand embraced a multifaceted approach, leveraging various marketing strategies to propel its growth.
The Challenge
The brand entered the North American market as a relatively unknown entity, facing the uphill task of carving out a niche amidst established competitors. The brand sought to overcome the hurdles of obscurity and gain traction among the target audience in both the US and Canada.
The Solution
The brand adopted a comprehensive marketing strategy encompassing paid, organic, content, email, and influencer marketing to bolster its brand presence and drive engagement:
Paid Marketing: Erika led all paid marketing efforts through Meta, Google, Pinterest, TikTok, Display Retargeting.
Organic Marketing: Through search engine optimization (SEO) techniques, Erika optimized the brand’s website content and structure to improve search engine rankings and drive organic traffic. Additionally, she engaged with her audience through social media platforms, fostering community engagement and brand loyalty.
Content Marketing: Erika curated engaging and informative content to captivate the target market, establish thought leadership, and foster trust & credibility among consumers.
Email Marketing: Leveraging email marketing campaigns, Erika nurtured leads, communicated with existing customers, and sent evidence-based content and exclusive promotions.
Influencer Marketing: Erika partnered with influencers/content creators within the niche to tap into their audience and leverage their credibility to endorse the products.
The Results
600% Revenue Growth YoY on Digital
72% Improved Conversion Rate
3x Growth in point-of-sale (POS) data
